how_many_photos_per_day_should_i_post_on_instagram

Information technology's the question that social media users and marketers alike ask themselves: how much is besides much or likewise picayune for Instagram? As social media grows in users, volume and opportunity, the all-time practices and strategies for maintaining a successful Instagram account change often and become more complicated. As you're planning your content, a serial of questions might run through your head:

  • Am I posting too much or likewise trivial on Instagram?
  • Do abiding posts from the same account tend to annoy you lot?
  • How exercise I come with new creative content that will brand my account stand up out?
  • Should I be using Stories?
  • Should I be posting more than videos?

The brusk respond is that it depends on your account or company and what works all-time for you lot. It may require some research for your individual account and your followers and what they seem to like and engage with. For some companies, posting a few times a day keeps their followers engaged, while for others, posting simply a couple times a week may suffice.

Why is social media important? Since the first social media site ever went live in 1997, the employ of social networking sites and apps has grown to go a regular and vital part of our society. Co-ordinate to Pew Research, the pct of adults in the Usa who utilize at least one social network grew from 5 percentage is 2005 to 72 per centum in 2019. Social media has not only become a way for people to connect with each other, it'south go an of import tool for businesses of all kinds and sizes to achieve their customers.  Social media can help to:

  • Increase your brand's sensation- According to WeAreSocial.com, at that place are 3.8 billion social media users worldwide. Instagram gives you a identify to reach a good amount of these users all at the same time with curated content to describe them to your brand.
  • Put a face up to your brand- Instagram gives you lot a place to share photos or Stories featuring real employees or executives from your brand to put a face to the name. This will often remind your customers that there are real people backside the brand proper name.
  • Go along your brand at the peak of mind- When users meet your content regularly or run into their friends engaging with your content, your name may come to mind when they're looking for a good or service.
  • Increment traffic to your website or blog- Your followers tin can stay up to appointment with your weblog posts, new products or updated services, and yous take the opportunity to present them in a creative fashion.
  • Boost sales- Using your social to promote your products or services or creating ads that promote them can assist to drive users to your business and go customers.

Earlier you start crafting your social media strategy, ask yourself what you promise to accomplish with your content on Instagram. Your goals may vary depending on what kind of business or individual you lot depict yourself ask. Many autumn under 1 of the following buckets of social users:

  • Businesses trying to gain awareness of their make
  • Businesses hoping to gain followers that ultimately lead to sales
  • Businesses using Instagram to promote their goods or services
  • Individuals trying to come with new and original content
  • Individuals hoping to grow their brand through Instagram
  • Individuals or businesses looking to grow their followers and/or engagement

If you're looking to grow your Instagram game, pay attention to these 8 tips for how to strategize on Instagram.

#i: Don't Overthink It

Instagram was created as a social media site for sharing photos and videos, and then having imagery that will appoint your audition should be your biggest focus. Pay attention to what types of photos or graphics your targeted audience engage with and prioritize this type of content for the future. If yous're unsure of what your target audition looks like, Inc says yous tin can determine your target audition by looking at your current customer base, analyzing your competition and thinking about your product/service in terms of an audience.

#ii: Overcome the Bully

As social media grows, people fear rejection or criticism from their peers about their content or frequency of posting. One negative reaction can scare you away from posting your regular content at your normal frequency, simply when it comes to your haters, try to avoid holding back. Someone is going to exist upset at everything you lot practice, and y'all tin can't let that finish your winning strategy. A skillful rule of thumb is to consider if a political, controversial or potentially offensive post would offend more than 5 people, it may exist best to shift to a different post.

#3: Clarify your Performance

If you're stuck when trying to figure out what blazon of content will all-time engage your followers and target audience, consider scrolling through your terminal fifteen-twenty posts. Examine which posts had the nearly likes, comments and gained followers, and which had the to the lowest degree. With business accounts, Instagram offers an insights tool to show you your best performing posts with metrics. Once you make notation of the type of content that interests your followers, shift your strategy to focus there.

#4: Apply Hashtags

Using hashtags in your posts provides a way for users to find your content based on their interests. An article from Later stated that Instagram posts that used at least one hashtag average 12.6 per centum more engagement than posts that don't use hashtags.

If your brand focuses around wear, for instance, do some inquiry on what hashtags have the virtually posts and engagement, such as #clothinggoals, and add together them to your posts to add visibility to your content.

#v: Find a Niche

Many pop Instagram accounts follow some sort of tendency or niche that catch the eyes of their followers. Whether information technology's a visual aesthetic, a continuing series on your Story, or regular weekly content, finding that "affair" that interests your audience can grow your post-obit exponentially. For inspiration, check out these pinnacle performing social media campaigns from April 2020 and analyze what they did and how it worked for their brand.

#vi: Exist Consistent

If you're posting three times a day for two weeks, then of a sudden cutting down to one post per week, your follower count and loyalty may suffer. It's also important to be consequent in the times of the twenty-four hour period that y'all mail service, because your followers may starting time to wait a post or become excited waiting for your content. Your content is a big role of what brings your audience back to your page time and fourth dimension again. If you're new to content creation and need advice on creating meaningful and creative content, cheque out this blog. As far equally timing, ExpertVoice came upwardly with the best times of each day to post on Instagram according to their research:

  • Lord's day between 10:00 a.m. and 2:00 p.grand.
  • Mon betwixt 11:00 a.chiliad. and 5:00 p.k.
  • Tuesday at five:00 a.m. or anytime between 9:00 a.one thousand. and 6:00 p.yard.
  • Wednesday at 5:00 a.m., 11:00 a.m., and from 3:00 to four:00 p.yard.
  • Thursday at 5:00 a.m., eleven:00 a.m., and from 3:00 to 4:00 p.thousand.
  • Friday at five:00 a.chiliad. or anytime betwixt 9:00 a.1000. to 4:00 p.grand.
  • Sabbatum at 11:00 a.m.

#7: Using Instagram Stories

Instagram Stories is a feature added in the last few years equally a style to share brusk videos or photos with your followers that disappear subsequently 24 hours. Stories are usually seen every bit quick "updates" on your life that wouldn't always be something you lot'd add together to your feed, only yous still want your followers to see and know nearly. Instagram Stories include features like filters, games and stickers that enhance the content you're posting, but there is a specific "art" to posting on Stories.

#8: Tape More Videos

Videos are condign more of a commodity on Instagram, especially with the add-on of the IGTV feature, where longer videos can exist posted to create a series. According to Business organization of Apps, 66% of users view videos from brands they similar or follow. Videos that relate to your brand or content strategy provide a great way to engage your audience while providing more than information and/or entertaining your followers. New to using video on social? Check out these tips for creating video for Facebook and Instagram, especially if yous're running a small-scale business organization.

In short, at that place is no perfect number of posts to reach on Instagram each week or month. As much equally you might expect for a benchmark to compare to, Instagram content varies profoundly on the brand and the blazon of business they run. It takes fourth dimension, endeavour and research to figure out what volition work best for your business relationship. Instagram is a keen tool for both individuals and businesses in our current society, so if yous're not already on Instagram, head over and make an account now!